How does Facebook help a Marketer

Facebook and Social Media - The Next Marketing Opportunity

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.


Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.


Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.


How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.


Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available: Click Here

Watching TV on your PC

Times have changed and people are now spending more time on their personal computers (PC) than anywhere else. Personal computers are no longer limited to work projects or personal shopping. This innovative software will now allow you to instantly watch TV and movies directly on your computer. TV on your PC lets you watch TV on your PC or Mac anytime, anywhere. Stream live TV on to your PC without purchasing any additional equipment.

Satellite TV companies will charge you for installation and equipment totaling more than $200. This is because their service requires you to purchase a satellite dish or cable box and a technician to install it. With TV on your PC there is no installation charge or any additional equipment to buy. If you own a Mac or PC you are already equipped with all the hardware you will ever need.

In addition, Cable and Satellite TV services will run you over $100 per month for service. TV on your PC has no subscription or monthly fees. There are no bandwidth limits and the hardware is easy to install. Also included in your software package are automatic channel updates.

If you still enjoy watching television shows on your 42” flat screen TV do not worry, we have good news for you! As an added bonus, TV on your PC provides you with free instructions on how to connect your PC to your TV. Within in a matter of minutes, you will be enjoying sporting events and television shows from all over the world directly on your large flat screen TV.

Installing TV on your PC is done in three simple steps. Step #1 – Register, Step #2 – Download and Step #3 – Watch and enjoy. It is that simple!

To get started...

Click here

I have paid for cable TV for many years because I enjoy watching all the sporting and learning programs. Cable limits my viewing content to 150 channels. TV on your PC will give you access to over 3,500 channels worldwide for a one-time fee of $49.95. That is all you every have to pay. This is a special savings of 70% off their regular price. With the economy in it’s current state I want to get more for my dollar.

Keep your hard earned dollars in your pocket and enjoy watching over 3,500 channels on directly on your computer now!

Click Here

To get TV on your PC Now

Check out Take Action | American Solutions

Nancy Pelosi and President Obama are determined to ram the Cap and Trace energy tax bill (Waxman-Markey) through Congress as of this Friday.

Even President Obama has had to admit that the bill will dramatically raise energy costs.  This bill amounts to severe new taxes that will affect all Americans of every income group.

To get more information and to sign a petition against the bill, go to American Solutions websit

I want you to take a look at: Take Action | American Solutions 

Marvelous deal on Flip Flops from Walmart

Found a MARVELOUS deal on flip flops for summer at the WalMart website. Woot!

Walmart offers several flip-flops at lowest-we've-seen prices. At $2 per pair, most are at or near lowest-we've-seen prices. Shipping adds 97 cents and sales tax is added where applicable.

I've got to get me one of every color and style! Hooray for summer!

REI Deal of the Day

REI-OUTLET still takes an extra 30% off already-reduced clothing and footwear during its latest sale. That's among the best percent-off sales we've seen from this merchant. Shipping starts at $5.99, or choose free site-to-store shipping. (Or, receive free shipping on discounted Teva footwear.) Sales tax is added where applicable. Deal ends tomorrow. Notables:

Overloaded With Online Games | ** An Anonymous Journal **

Overloaded With Online Games | ** An Anonymous Journal **

Fathers Day

Ahh Fathers Day. I am sure that every one has a blog about their father and what a great day they had. Well, my blog focuses more on the movie we saw. Of course we did the usual celebration with a meal. We went to Wahoos Tacos, I know not too fancy but it still cost me close to $60 for 5 people. Then we hit the movie theatre. The movie The proposal was a cute movie. The cast had quite a few comedians such as, Mary Steenburgen, Craig T. Nelson, and Betty White. It is classified as a romantic comedy but others tend to differ. This movie is a cross between The Devil Wears Prada and Meet the Parents. If you liked either of those movies you would enjoy this one. Ryan Reynolds has some very classic facial expressions that will get you chuckling in the movie theatre.

I would like to buy this DVD when it comes out to add to my collection.

Nutang downtime

My Nutang has been down because someone hacked the server. It makes it hard because the social community in Nutang is very active.

During this downtime I have decided to post more personal blogs on this page until it comes up.

Maplestory

Have any of you heard of Maplestory? I didnt until this past summer. Summertime is great for trying new things, making new friends or just hanging out, doing nothing. Well I joined Maplestory and I am hooked. I go there to level my character, hang out or just chat with friends that I made in the game over the summer. It is a lot of fun. Try it out!

I need your help!

I finally did it! I made my website and I am going to begin teaching!! Whoo hoo! I am hoping this will go well but I need to ask a favor of anyone that reads my blog.

Can you help me get my website off the ground by leaving a comment on my websites guestbook? Something positive would be nice. <%s=6%>

My web address is: http://www.freewebs.com/kkama67

THANK YOU EVERYONE FOR YOUR SUPPORT!!!<%s=206%>

PPP Love

I have been a member of PPP for only two weeks and I just totally LOVE it. I found out about it from Kirei on Nutang. I saw the potential to make a little extra income so I definitely wanted in!

My daughter is turning 17 on Tuesday and I was in need of some extra cash. I really wanted to make her birthday special so my bf and I bought her a brand new 7.2MP Panasonic Luminix camera with a 1GB SD memory card. That money I already had but I need money for the movies or something a little extra.


Since I joined PPP I have made a total of $28.00. That is perfect! That is exactly what I needed to add a little more fun to her special day! Thank you PayPerPost!!!





blog reviews

Summer heat

Summer is coming and it is going to be hot! One good way to keep the rays out of your house is through the use of blinds or shades. Guaranteedblinds.com has a variety of shades and blinds to suite any home all year around. Their top seller is the classic wood with a beautiful array of stains to compliment any wall in your home. If wood is not your fancy. Guaranteedblinds.com offers shades made from quality woven fabric such as the Bella Roman shades. The best type of blind to block out the summer sun this year is the cellular shade which blocks out 97% of the sunlight. I am not a summer sun person myself so the cellular shade would be perfect for my room.

All orders are processed online quick and easy. Some products can even be shipped in one day. Guaranteedblinds.com stands behind every product with a price guarantee and commitment to quality. This summer stay cool with guaranteedblinds.com

Ichiro Suzuki

I totally want to meet Ichiro in person. He is much younger than I am but he is just soooooo handsome and talented!!!

Ichiro Suzuki (鈴木 一朗, Suzuki Ichirō?), often known simply as Ichiro (イチロー, Ichirō?), is the center fielder for the Seattle Mariners Major League Baseball team. He was born October 22, 1973, in Toyoyama, Nishikasugai, Aichi Prefecture, Japan.

Ichiro moved to the United States in 2001 after playing for nine years for the Orix Blue Wave in Japan's Pacific League. When the Blue Wave posted him after the 2000 season, Ichiro's rights were won by Seattle and he signed a contract with the Mariners. He became the first Japanese-born everyday position player in the Major Leagues. Ichiro did not miss a beat in his transition. He immediately established himself as one of the premier players in the American Major Leagues, matching or even surpassing his accomplished career in Japan.

2004 was his most impressive offensive season yet, as he set several MLB records, including a new all-time, single-season Major League record with 262 hits. Ichiro, equipped with one of the strongest and most accurate throwing arms in the league, is recognized as one of the best defensive outfielders in baseball. He has won a Gold Glove award in each of his first six years in the majors, all six as a right fielder.

Suzuki is the first MLB player to join The Golden Players Club.

Just Say HI!

There are so many online dating services out there and some actually charge you a fee. I remember I was on a site called mingle.com and they would charge me a monthly fee and to tell you the truth. I didn't really care for what I found.



Then I found justsayhi.com You can meet fun, attractive men or women with that share your same interests and it is all FREE! You can customize your search by age, location, gender and distance from where you live. Who says that love has to in the same state? I have heard of people hooking up through myspace. I mean how safe is that?

Just say Hi has a community forum where you can participate in a general discussion from "what excites you on the weekends" to sharing your favorite recipes. Anyone that knows me, knows that I LOVE food. It must be an island thing!

Justsayhi.com is such a relaxed, fun, dating community where you can meet over one thousand exciting, fun loving singles just like yourself.

Google on TV

Do you have a Wii?? I do and now I can read my google feeds on my TV. That is so awesome since my computer screen is not as large as my TV.
If you have a Wii, you can follow the easy instructions from this youtube video.

Feed reader? RSS? What do you mean?

RSS fees, RSS reader, Feed Burner??

This is a useful tool if you want to start a network of readers. If they subscribe to your feed then they will visit your site often for new content. The more subscribers = more visitors = more readers = MORE TRAFFIC TO YOUR BLOG. Make sense??





How do you subscribe or sign up for a feed reader? You can register at http://google.com/reader or you can use RSS OWL. Either way, subscribe to one of them.

Nutang has an RSS address in the modules. Use that module and publish it to your left side or right side module. People can then subscribe to you. You can use your google reader to read the feeds YOU subscribe to.

Another tip.... FEEDBURNER.com will help you burn your feed and get the "spiders" to crawl your page.

Good luck and have fun!

Humanoid Robots

To relax I like to read tech news or trash about the celebrities. I know sounds pretty bad huh? Well, while reading Engadget I stumbled across this....






At the University of Tokyo they have created a humanoid robot to assist with the elderly.

"Researchers at the University of Tokyo are crafting more lifelike and more agile servant bots nevertheless. In an effort to create a tactical team of droids ready and willing to serve the aging population of Japan." (http://www.engadget.com/)

These droids will do simple tasks such as cleaning, doing the dishes and pouring tea.

I dont know but does this sound like the movie iRobot to anyone? I am afraid that one of these days, this simple invention is going to turn against us. Maybe it is just paranoia.

Gay, Straight, or Taken

Gay, Straight, or Taken

I am not feeling well. I am actually feeling kind of dizzy from the sinus infection and I am just sooooo sleepy. So I am at home in bed watching episodes of Gay, Straight, or Taken. It is SUCH a funny show. You guys have to watch it. The youtube vids do this show no justice. If you watch it I bet YOU could not tell which was which. I know I cant !!

About the Show
Mondays at 8 pm et/pt



You can't help but notice that cute guy at the gym, in the bar or around the neighborhood. You smile at each other. And all you're thinking is one question...

Is he gay, straight or taken? Well, now you can find out how your intuition measures up by watching this new kind of dating game. It's a dating game with a twist like no other.

One woman meets three men for a series of dates and then must decide who is gay, who is straight and who is taken. She has to select the one straight, single man in the trio in order to win a luxurious dream getaway for her and this available bachelor. If she makes the wrong call, the man she incorrectly chooses gets her prize instead!

Think you can figure out who's who? Play along and find out! As you observe this woman spending time with the guys one-on-one and in a group, you can test your guydar with an online scorecard. Or grab your phone and text us the name of the guy you think is straight and single.

What is your college education worth

You know I just got this email from my boss. It states:

"An extra $27,000 a year for a bachelor's degree, compared to people who did not finish high school. A doctorate is worth another $30,000 on top of that."

I really dont see that happening. At least NOT where I work!!! I just think it is ironic how my boss would send us something like that when I HAVE my bachelors degree and I am getting paid LESS than someone in her department that only has an AA. I dont even know if she has even that!

I have to believe the statistics however because it goes on to say...

According to the data, the median salary for workers with a four-year college degree in 2005 was $40,166 -- compared to just over $13,000 a year for people who did not complete high school.

Those with a high school degree only had a median income of $21,079; for a two-year associate's degree it was $30,937; for a master's degree it was $51,509; for a doctorate it was $70,165. Those with law, medical and other professional degrees topped the list at $76,497.

They believe that the earnings gap is steadily rising. I guess that is good news for me.

It is only sad because it is a true story

A TRUE STORY...

She had a rough childhood

She survived starvation, neglect and lack of affection.

These things made her resilient to rejection.

Her fears became her strengths.

As she aged, lonliness set in. However she was never fearful of it.

Living each day as if it were her last, never fearing death.

Times passes on and she is feeling abandonned once again.

Told by someone who is suppose to love her, "No knight in shinning armor is going to come and save you!"

She waited and waited until she believed the previous statement to be true.

Then like a character in a story she sees him. He is strong, brave, kind and caring.

Could he be the knight she was searching for?

He falls for her, as they do in fairy tales...

As years pass by... I finally get to tell him,
"I thought I was going to die, never finding you."